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New Podcast: “DFWSEM and The State of Search Conference”
The Dallas-Fort Worth Search Engine Marketing Association represents one of the digital marketing industry’s most enduring success stories. Founded in 2003 by Bill Hartzer and Jim Gilbert, DFWSEM has evolved from a small group of local marketers into what is now recognized as the longest-running regional search engine marketing organization globally. In the latest WorkHacker
Read more about the latest podcast episode on DFWSEM and the State of Search Conference
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Check Out the 1st Episode of the WorkHacker Podcast
WorkHacker Podcast There is a lot of hype around new terminology in the search and AI space. WorkHacker Chief Strategy Officer Rob Garner talk abouts the history of SEO as a term, some other etymological insights, and quotes from Bruce Clay, Bob Heyman, Viktor Grant, and Leland Harden. Search And Social Home
Read more about the latest podcast episode on DFWSEM and the State of Search Conference
Scale Your Content
WorkHacker™ is an ethos-driven and cutting-edge digital consultancy, dedicated to transforming ideas into immersive digital experiences. We use brand and human filters to produce high impact content at scale.
Services
Business Process Optimization
Businesses are at a crossroads in the era of AI technologies, and WorkHacker™ is here to help solve a multitude of business process challenges, above and beyond digital marketing alone. We specialize in autonomous and synthetic content development and delivery, and agentic workflows. Our content process provides high visibility results in both search engines, and LLMs.
Strategy
WorkHacker™ strategists have proven track records in shaping and growing businesses, from SMBs, to large Fortune 200 level compenies. Make no mistake – technology is not a solution to itself, and critical thinking is required to grow and navigate in the fast-changing business landscape.
Business Process Optimization
WorkHacker is helping businesses with speed-to-market, and becoming first-movers in their space with the latest technologies. Let us help you assess and solve some of your most difficult challenges.
Digital Marketing
Your competitors have access to the same tools you do – your success is determined by how well you navigate this new landscape and position for the future.
Human Strategy Meets Advanced Technology
There is a common misperception that AI solves everything. But instead of solving problems, most businesses find that this technology has made their goals and challenges even more difficult. Let us take a look at your growth goals, and discuss how we can provide a solution to not just survive, but also thrive in this new technical landscape.
Professional Expertise That Drives Success
While it sometimes seems that new technology can solve many issues, the cold reality is that human strategy and expertise is required to grow in today’s landscape. WorkHacker strategists understand this, and bring decades of experience to the task. Human Experience is the key differentiating factor for succeeding into today’s digital world.
Our Work
Work
Our work speaks for itself. We have worked with the world’s best brands – big and small – and have created and executed strategies for proven growth. Here are three examples out of the hundreds we have worked with.
MasterCard Priceless
When executives at MasterCard asked Rob for commercial ideas for the anniversary of the Priceless commercial series, Rob came up with a solution. His research was turned into a commercial by the McCann agency, and it aired on the Oscars, and appeared as a 4-page ad spread in Wired, Vanity Fair, and other magazines. Barbara Lippert at Ad Week reviewed the campaign, and called it “sublime.”
Gallery Furniture
Gallery Furniture in Houston, Texas is an insititution, and has awareness with most of the houston area population, through years of commercials, billborads, radio and print. When Jim MacIngvale wanted to to step up his digital presence, he called rob. The result – a robust social media presence with a near full earned netowrk-reachin the Houston area.
Laundris
Laundris is a IoT-based supply chain tech startup that focuses on linen ineventory management. Don needed a brand that resonated with clients and investors alike, and WorkHacker stepped up to the challenge. The result – an idea that has turned into a patented technology (Rob is also a co-inventor), and is now a thriving AI-IoT business with SMB and enterprise clients worldwide.