WORKHACKER

Search strategy Workflow automation


Search. AI answers.
Everywhere discovery is moving.

We make your business easier to find and understand, through search strategy, useful content and the systems that keep it all moving.

Search / Engineering / Brand
01The landscape

Search isn't
one place anymore.

A potential customer may encounter your business in a search result, a map or an AI answer before visiting your website. What they find needs to explain what you offer and give them a reason to trust it.

Clear pages, consistent business information and credible sources give people and search systems more to work with.

Easy to find.
Clear to understand.
Worth trusting.

We connect technical SEO, content and authority into one search program.

02What we do

The work behind
being found.

Our services
SEO and local search

Give the right searches somewhere to land.

Find the queries that matter to your business. Fix what holds your site back, and build pages that answer them.

What the work includes
  • Query and topic roadmap
  • Technical fixes
  • Local profile optimization
AI search and GEO

Make your expertise easier to cite.

Give search and AI systems a clearer account of your business: what you do, what you know and which sources support it.

What the work includes
  • Entity and content structure
  • Source integration
  • AI visibility monitoring
Technical SEO and website migration

Make the important pages accessible.

Resolve crawling, indexing and site structure problems. Carry those requirements into a redesign or migration before it goes live.

What the work includes
  • Technical diagnosis
  • Redirect mapping
  • Launch checks and monitoring
SEO content writing and media production

Turn expertise into a publishing practice.

Develop the briefs, articles and media your audience needs, with a workflow that keeps the work moving through editorial review.

What the work includes
  • Content briefs
  • Articles and podcast production
  • Publishing workflows
Managed SEO and automation

Keep the search work moving.

Connect strategy, technical improvements and content in an ongoing program. Use automation for repeatable checks and people for the decisions.

What the work includes
  • Search priorities
  • Technical and content work
  • Monitoring and reporting
SEO audit services

Know what needs attention first.

A paid SEO audit led by Rob Garner, with findings tied to affected pages and a roadmap your team can act on.

What the work includes
  • Technical and content review
  • Link and competitor analysis
  • Prioritized implementation roadmap
03How we work

We automate the work.
Not the judgment.

Systems carry the repeatable work.

Monitoring changes, gathering research, preparing drafts and running agreed workflows.

People own the decisions.

Setting strategy, checking the output and approving changes that need judgment.

Brands our founders have worked with

Experience through our founders’ agency careers and Oase Creative, our sister company.

Rob Garner · Prior agency work

Louie Valkhof · Oase Creative

04From the knowledge base

The thinking
behind the work.

Explore the knowledge base
05The people behind the work

Strategy needs builders.
Builders need strategy.

Search strategy, software engineering and brand. The people shaping the work are the people doing it.

Those decisions belong at the same table.

Rob Garner

Search strategy since the mid-1990s. Author of Search and Social, with a practice spanning search, content and publishing.

Lam Hoang

Engineering

Lam Hoang

Builds the software behind the strategy: agent workflows, publishing infrastructure and products used in production.

Louie Valkhof

Founder of our sister company, Oase Creative. Brings brand strategy, design and product thinking to the way a business presents itself.

Why this team exists
06Working together

Make your business
easier to find.

Tell us about your business, your website
and what needs to improve.

Start a conversation