Research and practical guides to search, content and the systems that keep them working. Follow the reasoning. Check the sources.
Read Rob's published writing43 Notes
Answer engine optimization makes a passage easy for an AI engine to pick as the answer. What it covers, what Google says you control, what you can measure.
Answer engine optimization makes a passage easy for an AI engine to pick as the answer. What it covers, what Google says you control, what you can measure.
Business Podcasting · Season 1 · Episode 9
For most businesses, be a guest on the shows your buyers hear first. Advertise for sales you can count; make your own show when you can give it months.
For most businesses, be a guest on the shows your buyers hear first. Advertise for sales you can count; make your own show when you can give it months.
A podcast content strategy starts with one job, one listener and a pace you can keep. What 14 shows that teach podcasting advise, and where they disagree.
A podcast content strategy starts with one job, one listener and a pace you can keep. What 14 shows that teach podcasting advise, and where they disagree.
The reader's atlas
Choose a topic to follow its thinking. The numbered points match the published reading links beside the map.
A curated selection from our published blog.
Managed automation SEO step by step: who approves each task, what record is kept, what happens when a step fails, and what to ask before you sign.
Managed automation SEO step by step: who approves each task, what record is kept, what happens when a step fails, and what to ask before you sign.
Business Podcasting · Season 1 · Episode 8
Yes, if there's a specific group whose trust you want and something to tell them they can't easily get elsewhere. Not for a crowd or for ad money.
Yes, if there's a specific group whose trust you want and something to tell them they can't easily get elsewhere. Not for a crowd or for ad money.
Four business benefits of a podcast, the signal that would show each one, and the limit on crediting the show. Plus what nobody has measured.
Four business benefits of a podcast, the signal that would show each one, and the limit on crediting the show. Plus what nobody has measured.
Business Podcasting · Season 1 · Episode 7
Connect one repeated job, check the action and account access, then review a small draft. Voice routes, local licenses and a first test.
Connect one repeated job, check the action and account access, then review a small draft. Voice routes, local licenses and a first test.
Season 1 launch
7 episodes released together. Listen or read each companion.
Plan a content calendar backwards from one weekly recording: a dated cut for each channel, a lead time per platform, and a named review before scheduling.
Plan a content calendar backwards from one weekly recording: a dated cut for each channel, a lead time per platform, and a named review before scheduling.
A technical SEO audit checklist in dependency order: reach, index, canonical choice, render, speed. Each step names the Google report that answers it.
Check reach, indexing and rendering in the right order.
A weekly routine for how to get more Google reviews inside Google's rules: ask every customer, never gate or pay, and reply to negatives in public.
Ask consistently and answer criticism within Google's rules.
llms.txt is a curated markdown file read on demand, not a ranking or crawl-control file. See what Google and Ahrefs data say, and check your logs.
What the file does, what it cannot do, and what to check.
What Google's latest spam update means for programmatic SEO, and the checklist to run before your next page batch ships.
Checks to run before your next batch of pages ships.
An editorial calendar for an owned media property has to survive a pre-audience phase and carry the brand, not just the schedule.
Plan a publication before it has an audience.
Core Web Vitals optimization fails most after a redesign ships. The ownership split, pre-launch test, and monitoring window that catch it.
Keep launch improvements working after handover.
Multi-location SEO has no duplicate content penalty, but templated city pages risk doorway abuse. How many pages to keep and what proof each needs.
Decide which location pages earn their place.
AI visibility is whether a brand appears in AI-generated answers. A weekly prompt check scored against the IAB's four Ps beats waiting for a subscription.
Run a repeatable check of your brand in AI answers.
TypeSafe AI's Jev makes fast, cheap SEO decisions like linking and pruning. Here is where it fits a pipeline, and where a human still has to check it.
Where fast SEO decisions still need human review.
AEO tools promise one visibility score, but their own limitation pages say it hides more than it shows. Here is what to check by hand.
What a visibility score leaves for you to check.
Managed automation is an operating model: a provider builds, monitors and maintains your workflows, with clear human review and responsibility.
Who operates the workflow after it goes live?
GEO vs SEO explained with data on how AI answers cite pages, plus a checklist for finding which discipline your site is missing.
Find the gap between search rankings and AI citations.
AI SEO tools split into five jobs. This guide sorts them by task and names the exact step each one still hands back to a person.
Match the tool to the job and name the human handoff.
AI visibility tools sample differently and on different schedules, so scores vary by vendor. Here is what each measures and what still needs manual work.
Why vendors report different visibility scores.
Podcast production services span five stages, pre-production to repurposing, and the RSS feed rules and time budget most vendor pitches skip.
Separate five production jobs before comparing quotes.
