Buyer-question research
Find the questions your pages still need to answer.
Search data and your team's knowledge guide the question sample. We agree the prompts, platforms and markets, then record a dated starting point.
Give AI answers a better source.
Your expertise.
We improve your source pages and report where your business appears in AI answers to the questions your buyers ask.
Is this for you? For marketing teams with an established website and important buyer questions to answer.
Your part: share the facts and approve the changes.
- Tell us what buyers ask and which services matter most.
- Share source material and arrange the agreed website and analytics access.
- Name an expert to check the facts and someone to approve and publish page changes.
Plan for weekly fact checks and approvals while page changes are underway. We agree the time needed when we scope the work; your existing agency or developer can stay involved.
What happens next
Send your website and the buyer questions you want to answer. We discuss the pages, platforms, review schedule and price so you can decide whether the scope fits.
01 / The work
Give buyers better answers about your business.
AI-assisted SEO uses automation for research or drafting. Our AI SEO services improve source pages and observe answers to agreed buyer questions. Your expert approves factual claims before publication.
Existing-page improvements
Help buyers understand your offer before they contact you.
On the agreed service, product or comparison pages, we clarify answers, qualifications and links to supporting evidence. Your expert checks the facts; we agree who publishes and verifies each change.
Business facts and structured data
Give buyers and answer services a consistent account of who you are.
Within the agreed page work, we check business names, services, authors and structured data against visible facts. Wider technical investigations and site rebuilds need a separate scope.
AI visibility tracking and review
Choose the next useful page change from evidence you can inspect.
We repeat the agreed questions and record mentions, citations and sources where available. Rob reviews the observations alongside the work delivered and recommends what to investigate or improve next.
02 / Delivery, responsibilities and review
Know what changed and what to do next.
01 What you get
Agreed question list and baseline
Know which buyer questions the work covers.
The record names the sampled questions, platforms, markets and starting observations. It describes the coverage we agreed, not every answer a buyer could receive.
Reviewed page changes
Give your team specific improvements to approve and publish.
The agreed page work names the answer to clarify, the supporting facts and who makes the change. We record approved changes delivered. New articles and major rewrites are separate purchases.
Dated visibility report and next priorities
See what appeared in answers and decide what to work on next.
Review mentions, cited sources and identifiable referral visits alongside the pages improved. Enterprise coverage includes a leadership report. We agree report format and review frequency before monitoring begins.
02 Who does what
- WorkHacker
- Prepare the question sample, source-backed page changes and dated observations.
- Your team
- Supply business priorities, expertise, source material, publishing access and lead feedback.
- Approval
- Your subject expert approves factual claims before publication; your reviewer agrees the questions and next priority.
03 How it is checked
Mentions and citations
Samples, not guaranteed visibility.
Repeat dated question samples; variable AI answers are not exhaustive or guaranteed.
Visits and business response
Missing data; no lead guarantee.
Track referrals and enquiries where available; citations are not clicks or qualified leads. Missing data stays missing.
Changes delivered
Changes do not prove causation.
Record approved page changes; later traffic or citations do not prove causation.
03 / The offer
Choose the questions and markets you need covered.
Focused work covers your site's agreed question sample and page improvements. Enterprise work covers agreed brands and markets, with a leadership report. Both are quoted to scope; neither includes every platform or unlimited page changes.
- Tracking of where your site appears in AI answers, sized for a local business or a large site. Mostly automated, reviewed by a person.
- Tracking of questions about your brands and markets in agreed places where AI answers appear, improvements to citations and content, and a leadership report. Scope determines the fixed quote.
You can buy focused visibility work on its own or add it to a retainer. The written scope fixes the questions, pages, platforms, markets and review frequency. Enterprise coverage is quoted separately for its brands and markets.
New articles, major rewrites, site rebuilds and additional markets are scoped separately.
This scope excludes directory placement, backlink building and digital PR. We record third-party sources cited in sampled answers where available.
See pricing for all programs and additionsWant a first look before ongoing work?
The Free Search Check looks at your public presence. The separate Audit reviews where you stand in search and AI answers and walks you through the priorities. Neither is the ongoing visibility service.
Audit
From $1,500
The paid Audit can count toward setup under the credit terms. You can also discuss ongoing work directly.
04 / Your accountable lead
AI visibility, reviewed by Rob Garner.
Free graders score AI visibility automatically. Rob Garner inspects the answers and cited sources, reviews the page changes and decides what is worth improving next.
Rob leads search strategy and editorial direction. He has worked in search since 1995 and wrote Search and Social (Wiley, 2012).
Read Rob's published search writing Meet Rob GarnerStart with a question a buyer would really ask.
We'd choose a small set of buying questions and check what the answers say about your business before changing pages. That shows us which facts or explanations need work and gives later reports a starting point to compare against.
05 / Before you decide
Straight answers.
What are AI SEO, GEO and AEO?
AI SEO, Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) overlap here: improving source pages and observing how your business appears in AI answers. Using AI to draft content or run a crawl is a different job.
How much does it cost, and what is included?
We quote the recurring fee and any setup for the agreed questions, pages, platforms, markets and review schedule. New articles, major rewrites, rebuilds, directory placements, backlink building and digital PR need separate scope.
Which platforms and how many questions do you track?
We choose platforms such as ChatGPT, Google AI Overviews or Perplexity according to where your buyers look. Your scope fixes the question sample, pages, markets and repeat frequency.
Do you change our pages or just monitor answers?
Both: we agree source-page improvements and observe answers to the chosen questions. Your existing agency or developer can publish the approved changes; new articles and major rewrites are separate.
When is the first review, and how much time do you need from us?
Typically, the baseline comes in week one and initial page changes in weeks two to four, with weekly fact checks and approvals. Reports range from weekly to monthly; we confirm your schedule and input when we scope the work.
Can you guarantee a citation or a lead?
No: answers vary, and each service chooses its sources. We distinguish sampled mentions, citations, referral visits and qualified enquiries rather than treating one as proof of another.
Does this work if we have no blog?
Yes: service, product and comparison pages can answer buyer questions too. We work with the agreed pages you have; a blog or rebuild is not required.
Should we allow every AI crawler?
No blanket rule fits every business: search retrieval and model training are different uses. Your team chooses the access policy, and we review the relevant controls against that decision.
What if an answer gets our business wrong?
We record the answer and available sources, then agree corrections to your pages using facts your expert approves. Some errors cannot be traced, and third-party pages and answers stay outside our control.
Who owns the work, and can we stop?
Your agreement confirms ownership, handover, the minimum term and notice period before you buy. Each option above links to its full scope and terms.
Working together
What should buyers find out about you?
Send your website and the buyer questions you want to answer. We discuss the pages, platforms, review schedule and price so you can decide whether the scope fits.
Discuss your AI visibilityStill deciding? Start with a free search check