Writing / Rob Garner
Read the thinking behind our work: Rob's current search strategy, his 150-plus MediaPost columns and his books. A publication record you can follow from search and social to AI answers.
06 Bylines
The current byline: llms.txt, GEO, AIO, and context-first strategy. These pieces describe the work we now do for clients.
02 Bylines
Content measurement, back when the question was which numbers to trust.
10 Bylines
The ten columns still indexed online: part of 150+ written for Search Insider since 2006.
02 Books
Wiley/Sybex · ISBN 978-1118264386
An argument that search, social, and content were converging into one real-time discipline: written before the tooling existed to act on it. Endorsed by Mike Grehan.
Inspect the Google Books record
Mel Bay Publications · ISBN 978-0-7866-7736-8
Written as Robert Garner. Rob is also a working bassist, and since 2022 the publisher of Buddy, the original Texas music magazine.
Read Mel Bay's ebook edition and samples
