Search and strategy
Rob Garner
Rob leads search strategy and editorial direction. He has worked in search since 1995 and wrote Search and Social (Wiley, 2012).
About WorkHacker
The people behind
being found.
Search strategy, production and design, connected from the first question to the finished work.
Systems and engineering
Lam Hoang
Lam builds the systems behind the work, from research to publishing. His background is software for banks and startups.
Design
Louie Valkhof
Louie leads brand, identity and website design. He makes the message and the look belong together.
01How we work
Each piece builds on the last.
We work at a steady pace. Research, writing and systems carry forward, so each month starts from what the last one learned.
We start with what is already there: the questions your buyers ask, the expertise in your head, the systems you run. We choose the questions before we write a page, and agree the brief before the first recording. Where something is hard, we slow down.
What we do
Search data sets the plan.
We start with the questions your buyers already search for. Every page, episode and post answers one of them, so it reaches people who are already looking.
See our servicesWe build the system that makes the work.
Research, writing, audio and publishing run through one system we set up for you. For a podcast, one recording of your expertise becomes a season of episodes, articles and posts.
Podcast productionWe run it and improve it every month.
Like managed IT for your publishing: we keep the system running, check what changed each month, and agree the next improvement with you.
How managed automation worksYou approve what carries your name.
Automation handles the repetition. A person reviews every piece, and nothing goes out under your name until you approve it.
Our approach
02Working together
Your part is small. On purpose.
We take on the work that wears teams down. You keep the decisions.
Your part
- Share what you know.
- Approve what carries your name.
Our part
- Find what your buyers already search for.
- Plan the work and agree it with you.
- Build, write, produce and publish it.
- Keep it running, and improve it in place.
- Check what changed, then choose the next step with you.
Your proposal names who leads your work, any specialists, and how often you hear from us. Founder involvement depends on the plan.
03On the record
Work you can read and hear.
Book / Wiley, 2012
Search and Social
Rob's book on bringing search, social and publishing into one practice.
Show / Now playing
Business Podcasting
Our own show, made with Lam's production pipeline and reviewed by people before release.
Lam-hosted episodes: Narrated by a synthetic version of Lam Hoang's own voice. Rob-hosted episodes: Narrated by a synthetic version of Rob Garner's own voice. Rob also hosts the WorkHacker Podcast, a separate show.
Writing / Since 2006
Rob's columns and bylines
Search Engine Land bylines on AI search.
04Before we work together
Questions people ask first.
Who will do the work?
Rob and Lam lead search, production and systems. Your proposal names everyone on your work, including any specialist partners, before you sign.
Can we start small?
Yes. Start with a Free Search Check, an audit or one standalone project. You can talk to us about a monthly program without buying anything first.
Working together
Start with one question.
Bring the question your buyers ask most, or the work that keeps piling up. We'll suggest a sensible first step.