Questions
Straight answers.
Before you ask.
How we work together, what it costs, how production and search run, and what you own. Each answer links to the page where it lives in full.
Working with us
Should we choose a monthly program or one service?
A program keeps search strategy, production and maintained systems with one team. A focused service gives a specific job its own scope. See pricing and commitments.
Can our existing agency stay involved?
Yes. We agree who writes, builds, approves and publishes before starting. Your existing writers, developers or agency can remain responsible for their part.
How is a podcast priced?
Per episode, or as part of a monthly program, scoped around your show's format, length, research and production needs. Synthetic narration, recorded conversations and filmed interviews involve different work. Explore podcast production.
What if we do not know where to start?
The Free Search Check gives you a useful first look at your public search presence without account access or a retainer commitment. Choose your first step.
Pricing and terms
Do I need a retainer?
No. You can commission any individual project. A retainer brings strategy, regular production and maintenance into one program.
What does setup cover?
Your baseline, brand or voice calibration, measurement and first publishing workflow. The setup fee depends on that scope and is agreed before work starts.
When does billing start?
Company and executive billing starts at the first published episode or, without a podcast, the first accepted delivery. Enterprise billing starts after procurement, access and kickoff.
Why is the retainer rate lower?
We can reuse agreed research, brand context and access. Included work is counted first, so you never pay twice for the same deliverable.
Who owns the work?
You keep paid-for assets, agreed editable files, accounts and transferable workflows. Third-party licences and pre-existing tools have separate terms.
Do we have to record podcast episodes?
No. Produced episodes use a consented synthetic version of the speaker's own voice, with human script and audio review. If you have recordings or video, we can edit those too, scoped separately.
Can we start with something smaller?
Yes. Start with the Free Search Check or the paid Audit. The Audit fee counts toward setup if you sign within 30 days of delivery.
Podcast production
How much of our time will this take?
More at first, while we learn the subject, capture your expertise and agree the format and voice permissions. Later episodes build on that context. You still provide new knowledge, answer factual questions and approve releases. We agree the sessions and review responsibilities before production begins.
Will it sound like something I would actually say?
We start with your experience, views and approved source material. You review the writing and final output. If you choose synthetic narration, we need your written consent and agreed uses, and the script never invents an experience you did not have.
Can you work with our existing show or recorded interviews?
Yes. We review the format, files, feed and account permissions, then agree what should continue or change. Recorded interviews, filming, guest booking and an archive or hosting move need explicit scope.
How long does a podcast launch take?
We agree a schedule once the direction, source material, recording or voice permissions and reviewers are clear. The first episode sets the production and approval rhythm. If corrections or a platform review move a date, we tell you before it changes.
Is every episode AI narrated?
No. Our own show is AI narrated, in a consented synthetic version of the host's own voice, and that is the sample on this page. You can also record the episodes yourself or build the show around interviews. For a recorded or interview format, your first episode is the sample. In every format a person reviews the script and listens to the episode, and you approve it before release.
What if an episode is not ready for approval?
We hold it back, make the corrections and tell you how the schedule moves. Nothing goes out until you approve it.
What can we measure?
Published episodes, platform listening data, companion-page visits, search visibility and confirmed enquiries. We also ask which answers your sales team uses. Downloads are not completed listens, and a sale may involve several touchpoints. Audience growth, rankings and leads are not guaranteed.
SEO audit
How is this different from the Free Search Check or the Audit?
The Free Search Check is a short review of your public presence. The Audit looks at where you stand in search and AI answers and what to do first. The technical audit goes deeper on the technical side: how search engines crawl, index and read your site, with evidence for each finding and a walkthrough with Rob.
What does the technical audit include?
Crawl, indexation and structured-data findings for the pages we agree, each with evidence and a recommended fix, and a walkthrough with Rob. Implementation is separate. The enterprise audit adds log, rendering and template investigation and is scoped separately.
Does it include content, backlinks and AI search?
Those investigations are available under a separate scope. If the technical findings point to a content, backlink or AI visibility question, we explain what further work would establish and let you decide whether to commission it.
How long does an audit take?
We agree timing after reviewing site size, complexity, access and the question to investigate. Missing historical data or access delays can affect the schedule. The scope records the delivery and walkthrough arrangements.
Can our team implement the recommendations?
Yes. Findings name the affected pages, reasons, dependencies and verification steps so your team can act. You can also agree a separate implementation or Managed SEO scope. There is no requirement to continue into a retainer.
What does Rob add to a crawler report?
A crawler records observable conditions. Rob connects those conditions to search evidence, page purpose and business priorities. That review determines what needs action, further investigation or no change, and in what order.
What access does the audit need?
We agree required access and records before work starts. These may include Search Console and relevant release history. Missing access can delay a check or limit its conclusions; the findings record those limits.
Does the audit cover page speed, JavaScript rendering or international pages?
The technical audit covers crawl, indexation and schema findings for the agreed URLs. Log analysis, JavaScript rendering and template investigation are part of the enterprise audit. If the findings point to speed, mobile behavior or multi-language questions, we describe what further investigation would establish and let you decide whether to commission it.
What happens if our website changes after the audit?
Findings describe the site and coverage on the date checked. After a migration, template rebuild or significant URL change, we review which findings still apply and agree any further investigation before it starts.
Managed SEO
How is Managed SEO different from an audit?
An audit investigates an agreed question and delivers findings. Managed SEO gives selected improvements a continuing delivery process and monthly review. Audit implementation is separate unless the scope includes it.
Is Managed SEO included in a monthly program?
Each company program already includes search, publishing and workflow work. Managed SEO adds further capacity on top. We check for overlap and confirm the full cost before you agree.
Which page edits does Managed SEO cover?
Improvements to existing pages: metadata, headings, internal links or a clearer answer to a buyer's question. We agree the monthly scope with you, and company programs set their own. New articles and major rewrites are scoped separately.
Do you work with our developers and writers?
Yes. Writers receive research-backed briefs; developers receive specific requirements. We agree delivery, verification and subject-expert responsibilities before work starts. Enterprise discovery also confirms procurement, data boundaries and required reviewers.
How long before we see results?
The starting condition, required work and market affect timing. We agree delivery milestones and report observed movement. A ranking, traffic increase or date for new revenue is not part of the promise.
Can we work together without making a podcast?
Yes. Managed SEO is available on its own, and a monthly program can run without a podcast if we agree that up front. Scope is agreed in writing before work starts.
What happens when an automation fails?
We investigate, hold affected output where needed and record the correction. Maintenance covers the workflows we agreed to run. A new integration or a larger redesign is scoped separately.
What does the monthly report contain?
The report lists accepted changes and their checks, query and page observations, and your team's feedback on enquiry quality. We use a dated baseline and consistent filters, record tracking changes and explain missing attribution. Completed work and observed search movement remain separate records.
AI search visibility
Is AI SEO separate from ordinary SEO?
The same source pages need to be accessible, accurate and useful. AI search adds a distinct task: observing generated answers for mentions and citations. Your question set determines which improvements and observations are useful.
What do GEO and AEO mean?
Generative Engine Optimization and Answer Engine Optimization are overlapping terms for improving visibility in generated and direct answers. Our scope names the actual work: questions tracked, pages improved and findings reviewed.
Which AI services do you track?
We agree them with you, based on where your buyers look. Google AI search experiences, ChatGPT and Perplexity are examples. The report names the actual platform and date rather than treating all answers as one ranking.
Will you guarantee that our business gets cited?
No. We can commit to the scoped research, improvements and observation record. Third-party answer services decide what they include, and responses can change between runs.
Should we allow every AI crawler?
Search retrieval and model training are different uses. Your team decides the access policy; we review relevant controls against that decision. Public information intended to be found needs appropriate access, while restricted material needs its own protection.
Does this work if we have no blog?
Yes. Your question set maps to whatever pages already answer buyers, often service, product or comparison pages. A blog is one useful source among many, not a requirement.
When is the first review?
We agree the first review date, platforms and question sample before monitoring begins. The review separates changes delivered from answers observed. A review date does not promise a first mention or citation.
What if an answer misstates our business?
We record the answer and any cited sources, then compare your pages with the facts your expert approves. We agree the corrections to your pages with you. Some answers cite no source, so the error cannot always be traced. Third-party sites are outside this work.
Local SEO
How is local SEO different from website SEO?
Local search includes profiles, listings, reviews and Maps. Website SEO works on the pages those profiles lead to. This service looks after your profiles and listings; broader page and technical improvements can be added under a separate scope.
Can you support multiple locations?
Yes. We agree the eligible locations, access and responsible reviewer for each. Shared brand information stays consistent while each record reflects its real services and details. Scope and pricing are set per location.
Do you cover service-area businesses?
Yes, where the business meets Google's eligibility rules. We confirm whether customers visit your premises, you visit them, or both, then check access and verification. Businesses that do not receive customers at their address should hide it.
What if we do not control our Google Business Profile?
We identify the access problem before promising changes. Your business must complete the relevant ownership or verification steps. Recovery, reinstatement and disputed listings may require separate work.
Which profiles and directories are covered?
The Google Business Profile and the listings we agree for each location, checked against your approved business records. Other platforms can be added by agreement. We confirm eligibility, access and the covered platforms before work begins.
Will you get us more reviews?
Local search includes review monitoring, not a guaranteed review-generation service. Any request or response process is agreed separately and should welcome genuine customer feedback.
Do you write our location pages?
Yes, through content production or an agreed Managed SEO scope. It is not part of the profile and listing work. Each page should answer real local questions and use verified business details.
How soon will we see a difference?
Corrected information and completed posts can be checked directly. Their effect on visibility and enquiries needs observation and depends on the starting position and market. We do not promise a ranking or a fixed date for new leads. Local results also depend on relevance, distance and prominence: how closely your business matches the search, how near it is and how well known it is.
What does each month's report include?
A dated record of corrected details, published posts and anything waiting on access or your approval. Available profile activity is reviewed over a consistent comparison period, and new reviews are surfaced to the responsible person. Results vary by location and searcher, and a profile interaction is not automatically a qualified enquiry.
Website migration SEO
When should SEO join a redesign?
Before the sitemap, URLs and content are settled. Search evidence can then shape design and development. If the build is underway, bring the current plan and release date so we can identify what can still be corrected before launch.
What is the difference between the migration audit and migration support?
The migration audit reviews your planned URL changes, staging and redirects, then supplies findings and a launch checklist. Migration support adds the URL mapping, a redirect specification, launch checks and monitoring after release. Neither includes the platform rebuild.
Do you implement the redirects?
The scope identifies who implements and who verifies each change. Your engineering team normally owns deployment. We can implement them too if that is agreed separately and we have the access.
Can you preserve every ranking?
No. Search engines must process the changed site, and new content can change which queries a page answers. Baselines, relevant mapping, testing and monitoring reduce avoidable problems and make changes easier to investigate.
Does a hosting change need all of this?
The scope follows what changes. If URLs and content stay intact, a focused review of availability, responses, crawler access, speed and measurement may be enough. A simultaneous domain or CMS change needs broader planning.
What if traffic drops after launch?
First check that analytics and enquiry tracking still work. Then review affected URL groups and the agreed redirect, crawl and indexing evidence. Migration support includes monitoring for the agreed checks. Further investigation or correction is scoped separately, and recovery is not guaranteed.
What happens after the monitoring period?
Your engineering team maintains the redirects after our monitoring ends. Google generally advises keeping them for at least a year. We review outstanding findings and confirm who owns them. Further correction, monitoring or Managed SEO needs an agreed scope.
Content production
Do we need a podcast before you can produce content?
No. Start with whatever holds the best context: a conversation, an interview, a strong existing article or approved research. Podcasting is our flagship service, but it is one possible source, not a requirement.
Does one article include the other formats?
No. The selected offer defines what you receive. Articles, blog publishing, executive posts, podcast episodes and video have their own scopes. We check for shared work before pricing anything extra, so you never pay twice for the same research.
Can you work with our existing strategy or agency?
Yes. We review the existing query map, topic clusters, brand guidance and sources with the people responsible. We agree which team owns the brief, production, approval and publication so the context stays connected.
How do you keep our voice when using AI?
Your examples, terminology and point of view inform the brief. AI can assist processing and drafting, but people check evidence, voice and meaning. Your nominated reviewer approves claims and material according to the agreed workflow.
What happens if a draft needs revisions?
Each piece includes consolidated revision rounds agreed up front, and we fix our own errors without using them. We agree the brief before drafting and use one review owner so feedback is clear. A changed brief or additional format is scoped separately.
When will content bring enquiries?
There is no fixed timetable. We can commit to agreed production and review steps, then observe indexing, relevant visits and reader actions where measurement is available. Competition, the site's condition and other marketing all affect results.
What does an article include?
Research, source checks, human editing and a draft in your CMS for your expert to approve. Length follows what the topic needs. Blog publishing and executive posts are separate, with their own delivery terms.
When will the finished piece arrive?
We agree the schedule before drafting, including expert input, review dates and revision rounds. If a delay is ours, finishing the piece costs you nothing extra.
Who owns the finished content?
You own the content you paid for and the agreed editable files. Tools we already had stay ours, and you keep the right to use them where they are part of your content. Third-party licences follow their own terms.
Websites
Do you write the content, or do we?
Either works. A landing page comes with its conversion copy, and our business websites include copy and editing on your existing brand. You supply the business facts and a named reviewer for claims, so technical accuracy stays with your subject experts.
Which platform do you build on?
We agree it when we set the scope: where you need to edit pages, which forms or bookings must connect and what already exists. The scope also names the CMS collections and integrations your build includes. Online shops and custom applications are separate scopes.
How long does a build take?
The schedule starts once we have the agreed inputs: brand materials, business facts and access. The size of the site and its integrations set the length, and we agree the dates with you before work starts.
What do you need from us before starting?
The brand you already use, accurate business facts with a named reviewer, and access to the tools the site connects to. We ask only for the access the build needs.
We have an existing site. Do you handle the move?
Yes, as a separate piece of work. Building new pages and moving an existing site are different jobs, so when a redesign or a domain move is involved we agree the split before work starts: URL mapping, redirects and launch checks belong to the migration.
Can we edit the site after launch?
Yes. CMS collections are built to be editable, and the handover includes a walkthrough of what you can change and what stays fixed. Ongoing writing can also be commissioned as a separate content-production scope.
What happens after launch?
The handover names the owner of the site and the accounts, so nothing depends on us staying at the wheel. Upkeep, updates and additional pages are separate, agreed scopes. Hosting and renewals stay with your providers.
What about landing pages for campaigns?
A conversion landing page backs a campaign or an offer: conversion copy on a custom layout, connected to your existing form or booking tool. If your copy and assets already exist in an approved template, adapting it is a smaller, separate job.
Brand strategy
Should we start with a messaging workshop or a brand sprint?
Choose the workshop when the missing piece is the message itself: who the audience is, the value you offer and a concise message map. Choose the sprint when you also want one identity direction and starter guidelines. The workshop can precede a later sprint; the later purchase builds on the approved decision rather than starting over.
We already have a logo and materials. Can that work continue?
Yes, when you supply the approved strategy and the existing assets. The brand kit builds a logo system, palette, type and usage sheet on supplied strategy. A full re-architecture of corporate research or naming is a separate scope, not an extension of these purchases.
What about naming, research or trademarks?
Naming, corporate research programs and trademark clearance are not part of the workshop, sprint, kit or logo purchases. Say before the work starts if any of those jobs exists, so the scope is agreed separately rather than surfacing mid-project.
How long does a brand sprint take?
The schedule starts once the inputs are complete: your knowledge of buyers, your existing materials and the identity brief. We agree the review, feedback and delivery dates with you before work starts, so both sides know what happens when.
Who should take part in the workshop?
The people who can speak for the decision: your named decision owner, someone close to buyers and any expert you approve. The output is the same either way: a written message map the named approver assents to, then hands to your team.
How do revisions work?
Every purchase includes consolidated revision rounds, agreed in the scope. Agency errors are corrected without using a round, and nothing is approved until your named approver says so. A different audience or proposition after approval is a new brief, scoped as its own decision.
What do we receive, and in which files?
The workshop delivers an approved message map document. The sprint delivers the message map, one identity direction and starter guidelines. The brand kit delivers a logo system, palette, type and usage sheet. The logo purchase delivers initial concepts, the refined direction you choose, lockups and export files. The specific formats are agreed in the scope before work starts.
Who owns the work afterwards?
You do. Paid-for assets and the agreed editable files are yours, as set out in writing. The approved decision record keeps later writing, websites and production consistent with the brand you approved.
Workflow automation
Which workflow should we start with?
Start where the work recurs most and the rules are clear: a lead handoff, a publishing approval, a recurring report. We agree the first build's scope with you, so the build and its tests stay easy to inspect.
Which tools do you connect?
The tools you already use, through their existing integrations and interfaces. We agree the list before work starts, and add a platform only when your workflow needs it and its access supports it.
Do you build custom software?
Complex API development, data migration and custom applications are separate scopes. The workflow build connects existing tools. If the first workflow needs that work, we say so before you commit.
What access do you need?
Only what the workflow needs. We agree the approver, the permissions and the data the workflow may read, write and store before work begins. Sensitive data stays out unless you choose to include it, with its handling rules agreed.
What happens when something breaks?
Alerts name the failure and its owner. With workflow care, we monitor scheduled runs and fix minor faults during business hours. A changed third-party service or a new requirement can need a separate fix or build, and your tools' usage costs are billed by their providers.
Who owns the workflow?
You do. The workflow, its documentation, its accounts and its runbook are yours, with transferable steps and no lock-in to our tooling. If we stop, the runbook and the named owners keep the work moving.
How is this different from managed automation?
This purchase builds and hands over one workflow, CRM pipeline or reporting view. Managed automation is the monthly relationship that keeps agreed systems running and improves them as the work changes. Start with a build; add care or a program when the work grows.
Working together
Now you know more.
Choose the work.
Every answer above points back to a page with its own scope, terms and first action. If the question you came with is not here yet, we answer it on a call, with the work and price agreed in writing before anything starts.