Estate planning
Make the advice, implementation and coordination in a planning engagement clear, so families and business owners see what happens after signing and what support is included.
Your expertise deserves the right clients.
A prospective client wants to know whether you understand their situation and what working with you involves. We turn your professionals' judgment into search pages, articles and podcasts that make that choice easier, without adding another production job to the partner's day.
Built around the decision your buyer makes.
Personal injury law
Start from the case types the firm can accept, who would handle the claim and what fees and expenses mean, so injured people see a suitable matter before they call.
Criminal defense
Show accepted charges, attorney experience, consultation terms and callback arrangements, so a person facing a charge can reach counsel with confidence.
Family law
Make negotiation, litigation or limited-scope services visible, with clear consultation terms and realistic scope, so people can decide whether the practice fits their transition.
Immigration law
Make qualifications, language support and consultation scope clear, with dated explanations and separate routes for individual and employer enquiries.
Employment law
Separate workers seeking an assessment from employers choosing outside counsel, and make the represented side, jurisdiction and fee scope clear before anyone sends sensitive information.
Bankruptcy law
Make consultation terms and payment arrangements clear in local search, with separate explanations for consumer representation and business restructuring, without debt-erasure promises.
Explore the detailed guides
Law firms
Help prospective clients understand whom you represent, the matters you accept and the next appropriate conversation.
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Personal injury
An injured person needs to know who will handle the claim.
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Criminal defense
Under pressure, credible and reachable is more useful than theatrical toughness.
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Family law
A family-law client is choosing how a life transition will be handled.
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Estate planning
The plan needs to work when the client cannot explain it.
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Immigration law
Professional legitimacy must be visible without suggesting government affiliation.
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Employment law
The same employment-law query can hide opposite needs.
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Bankruptcy
A vague relief promise leaves the buyer's immediate question unanswered: what would it cost to speak to this firm? Explain real consultation and payment terms with respect.
Read the guideHelp the right enquiry arrive prepared.
Illustrative intake-planning example, not a client matter or a legal recommendation.
The decision
A prospective client asks whether this firm handles their type of issue in their jurisdiction. That is a fit question, before it is a consultation request.
The explanation
A practice page names representation and scope. A reviewed article or episode explains how to prepare for a first conversation without applying advice to an individual case.
The next step
A short enquiry route asks for the information the firm needs to assess fit. The firm's reviewer checks confidentiality wording and any required notices before publication.
Your experts have useful answers. A show can give those answers a consistent home.
See podcast ideas for estate planning firmsWe prepare researched drafts with review decisions identified. Your professional approves judgment-sensitive wording; your business owner confirms scope and intake. Monthly review focuses on actual enquiry fit and misunderstandings. Enquiries are not guaranteed instructions, and a podcast does not replace a client relationship.
Review boundary. Your named professional reviews advice-sensitive claims, jurisdiction and applicable professional obligations. Your firm approves matter fit, confidentiality and intake wording. We manage the research and production process, without promising compliance certification or legal outcomes.
A focused business. Or a wider group.
A company program brings search strategy, publishing and maintained systems to one focused business. Wider teams can compare the enterprise program below.
Before we start.
Will search replace our referrals?
It can support them. Referred prospects still research your firm and need to understand fit. We build around the acquisition paths that matter to your practice rather than treating every enquiry as a new search win.
Can one plan cover several practice areas?
Yes, if scope and review are clear. Each practice needs its own buyer questions and suitable intake route. A broad firm introduction does not replace the decisions a prospective client faces in a specific matter.
Who checks professional obligations?
Your named professional reviewer. We prepare sources and flag decisions, but the firm retains responsibility for legal accuracy, jurisdiction, advertising obligations and publication approval.
Can you use our past matters as examples?
Only with the firm's approval and any permissions the material requires. An illustrative, clearly labeled explanation can often communicate the process without revealing a client or implying a result.
What counts as a useful result?
An enquiry that fits the agreed service, jurisdiction and representation. Your team assesses fit and records progression. Website traffic alone cannot establish that a firm won suitable work.
Senior judgment.
People who build.
Rob leads search strategy and editorial direction. He has worked in search since 1995 and wrote Search and Social (Wiley, 2012). Lam builds the systems behind the work, from research to publishing. His background is software for banks and startups.
Your experts approve their subject. We take responsibility for the research, production and agreed upkeep.
Meet the people doing the work