Company program: a monthly search and publishing program
Starting at $2,750/month, plus setup fee
An injured person needs to know who will handle the claim. Named attorneys, relevant case experience and clear communication matter alongside fees. A search result should lead to a practice the visitor can understand before intake.
Search a case type and location, follow a referral, then check whether the firm handles that category and geography.
Compare named attorneys, relevant experience, communication and fee terms. Reviews and permitted results can add context, without predicting this case.
Understand what intake needs, how to contact the firm and what happens before representation is agreed. The attorney decides whether to accept the matter.
Illustrative example, not a client engagement or measured result.
Start with an accepted injury category and service area. Show the handling team, screening process, communication arrangements and attorney-cleared fee and expense explanation.
This is proposed work and an illustrative planning brief. No permissioned client result or testimonial is established for this vertical.
A useful case-type page names the team and explains attorney fees separately from expenses, using the firm's actual agreement. It makes the screening step clear without assessing a stranger's case.
Illustrative page brief: accepted injury category and service area; named handling team; communication arrangements; fees versus expenses; private intake route. The attorney clears every term. No case value or outcome is forecast.
The brief in short: Which injury types and jurisdictions will these pages prioritize? How will we distinguish suitable matters from raw lead counts?
Before publication: accepted cases, service areas, consultation terms, attorney availability, any result or testimonial permission.
A decision brief for personal injury: Which injury types and jurisdictions will these pages prioritize? How will we distinguish suitable matters from raw lead counts? Who clears fee and outcome language before an episode goes out?
A podcast is one way to publish answers like these, and we have sketched two possible shows for your field. See podcast ideas for personal injury law firms
A company program suits a focused injury practice with clear case priorities and intake capacity. Enterprise is the alternative for coordinated offices, reviewers and reporting. Start with case-type pages, then keep answering the questions injured people ask before choosing representation.
Is this the right fit for your team?
Before publication.
Verify the service-specific facts, supporting evidence and the final published meaning. Confirm accepted cases, service areas, consultation terms, attorney availability, any result or testimonial permission.Before publication.
Verify the actual enquiry route, current availability and public service details.Broad injury content attracts matters outside your practice or geography. Build pages around accepted case types and a clear route to screening.
Visitors see settlement numbers without understanding evidence, costs or uncertainty. Explain the firm's process and fee terms in language an attorney has cleared.
A form submission can look like success even when the firm declines it. Review aggregate fit, attended consultations and signed matters as separate stages.
Start with an accepted injury category and service area. Show the handling team, screening process, communication arrangements and attorney-cleared fee and expense explanation.
WorkHacker prepares search pages and episode briefs around fit, preparation and costs.
The attorney approves factual claims, expense wording, examples, final audio and supporting clips before release.
The intake owner shares aggregate disposition and collection-aware economics to guide the next month's work.
The practice lead sets injury types, jurisdictions, exclusions and intake capacity.
WorkHacker: Prepare the buyer-question brief and document the agreed scope.
Your team: Confirm the facts, service boundaries and responsible reviewer for this stage.
Approve fit, priorities and scope before production.
WorkHacker prepares search pages and episode briefs around fit, preparation and costs.
WorkHacker: Research and draft the agreed explanations from supplied facts and checked sources.
Your team: Supply the subject input and access to practice attorney and advertising reviewer.
Approve the factual brief before full production.
The attorney approves factual claims, expense wording, examples, final audio and supporting clips before release.
WorkHacker: Prepare final pages, audio and excerpts for the named reviewer; publish only cleared versions.
Your team: Practice attorney and advertising reviewer checks accuracy, permissions and each final format.
Written approval of each final asset before publication.
The intake owner shares aggregate disposition and collection-aware economics to guide the next month's work.
WorkHacker: Maintain agreed assets and review aggregate progression with the operator.
Your team: Supply service changes and aggregate outcome feedback through approved channels.
Approve consequential revisions before release.
A practice attorney and advertising reviewer approve factual claims, expense wording, examples, final audio and clips. Shared advertising controls apply, with special attention to expense-liability wording in New York's advertising rules, and no sensitive case material goes into production prompts.
New York's May 27, 2026 orderTexas's rulesChecked 2026-10-12.
Check the jurisdiction and context of any liability explanation; review contingency fee and expense descriptions against the firm's actual engagement terms and clear every outcome example and its permission before release.
Texas's rulesChecked 2026-10-12.
Content explains representation fit without assessing a stranger's case, forecasting case value or guaranteeing signed matters; the attorney decides whether to accept a matter. Past settlements and testimonials publish only after permission and applicable advertising review.
Check the jurisdiction and context of any liability explanation; review contingency fee and expense descriptions against actual engagement terms; clear every outcome example and its permission; listen for qualifications lost in audio editing. The shared advertising controls above apply, with special attention to expense-liability wording in New York's advertising rules. No sensitive case material goes into production prompts.
accepted cases, service areas, consultation terms, attorney availability, any result or testimonial permission.
What should I have ready for injury screening?
Proposed search article and optional expert podcast episode
Practice attorney and advertising reviewer approves the claims, examples and finished format before publication. This is a topic proposal, not an available episode.
How do attorney fees differ from case expenses?
Proposed search article and optional expert podcast episode
Practice attorney and advertising reviewer approves the claims, examples and finished format before publication. This is a topic proposal, not an available episode.
When does the firm agree to represent me?
Proposed search article and optional expert podcast episode
Practice attorney and advertising reviewer approves the claims, examples and finished format before publication. This is a topic proposal, not an available episode.
No. We report enquiries by agreed stage, and keep the firm's decisions on which cases to accept separate.
Only after the firm approves permissions, context and the applicable advertising requirements.
The production format can vary, but subject input and approval of the finished piece remain necessary.
A useful case-type page names the team and explains attorney fees separately from expenses, using the firm's actual agreement. It makes the screening step clear without assessing a stranger's case.
Explain the attorney fee and case expenses separately, using the firm's actual agreement, and say when expenses are owed.
Understand what intake needs, how to contact the firm and what happens before representation is agreed. The attorney decides whether to accept the matter.
Checked .
Texas rules effective March 7, 2025; checked October 12, 2026. Applies to the relevant Texas channels and obligations, not every state.
Checked .
May 27, 2026 order, checked in the legal benchmark record on October 12, 2026. New York jurisdictional example, not nationwide rules.
Checked .
Florida advertising-filing guidance. Publication date not listed. Confirm the current requirements for your actual formats before publishing.
Rob leads search strategy and editorial direction. He has worked in search since 1995 and wrote Search and Social (Wiley, 2012). Lam builds the systems behind the work, from research to publishing. His background is software for banks and startups.
Your experts approve their subject. We take responsibility for the research, production and agreed upkeep.
Meet the people doing the work