WorkHacker

Be considered before the shortlist closes.

Your next buyer needs evidence that your team can deliver this kind of project. We make relevant experience, delivery judgment and project fit easier to find through search pages, project stories and expert podcasts. The publishing system keeps working while your team gets on with building.
Construction plans beside a carefully finished building detail
Editorial illustration of the work setting, not a client location.

Built around the decision your buyer makes.

Commercial construction

Give owners and their representatives a defensible reason to put your firm on the shortlist.

Residential and modular construction

Make project fit, delivery scope, site dependencies and the buying process clear before an estimate.

Turn project knowledge into a better enquiry.

Illustrative project brief, not a delivered job, estimate or client result.

The buyer question

What information do you need before assessing our project? Name the inputs your team would otherwise spend the first call collecting.

The useful output

A project-fit page explains geography, scope and site information. A companion article walks through the assessment process and the variables that affect a quote.

The check

An operational reviewer confirms capacity, technical accuracy and the enquiry route. Any project image needs permission and an honest account of what it shows.

Your experts have useful answers. A show can give those answers a consistent home.

See podcast ideas for commercial construction companies

Topics reflect your service area, project scope and publishable evidence. Your operational expert checks accuracy and capacity. Monthly review looks at enquiry fit, preparation gaps and timing, while keeping enquiries, quotes and won work distinct.

Review boundary. Your technical or operational lead checks construction details, service scope and capacity. You approve project-photo permissions, any cost examples and the enquiry route. Public content cannot establish site suitability, replace a survey or guarantee an estimate.

A focused business. Or a wider group.

A company program brings search strategy, publishing and maintained systems to one focused business. Wider teams can compare the enterprise program below.

For one growing business

Company program

  • A search plan for your brand, reviewed with you every month
  • Articles, page improvements and, where it fits, a podcast
  • Publishing systems kept running, with a named person on every release
  • A monthly report on what shipped and what changed

Starting at $2,750 / month

Plus a setup fee, set by your scope.

Before we start.

Can the plan cover more than one service area?

Yes. Each area needs truthful coverage and useful local information. We agree where your team can deliver and avoid publishing a footprint that creates enquiries you cannot serve.

Do we need a large portfolio to start?

No. We can begin with clear capabilities, process and preparation guidance. Project evidence helps when it is available and permissioned; invented jobs, stock results and implied customer endorsements do not.

Will you publish prices for our jobs?

Only the examples or ranges you approve, with their assumptions visible. Content can explain cost factors and the information needed for assessment. It cannot replace a job-specific quote.

Can the plan support complex construction projects?

Yes. Capability evidence, preparation requirements and the assessment process help an owner shortlist a team before a detailed project brief is ready.

How do we assess the work?

Review qualified enquiries, quoting progression and won work where your records support it. Compare location, scope and readiness. More traffic or more estimate requests alone may create extra work without a useful commercial return.

Rob Garner
Rob GarnerSearch and strategy
Portrait of Lam Hoang
Lam HoangSystems and engineering

Senior judgment.
People who build.

Rob leads search strategy and editorial direction. He has worked in search since 1995 and wrote Search and Social (Wiley, 2012). Lam builds the systems behind the work, from research to publishing. His background is software for banks and startups.

Your experts approve their subject. We take responsibility for the research, production and agreed upkeep.

Meet the people doing the work

Working together

Put your best work in the right conversation.

Bring us the projects you want, the areas you serve and the questions buyers keep asking. We will help you turn them into a practical plan.

Start with a Free Search CheckCompare monthly programs