10 min read
GEO vs SEO: what changes when the engine answers
GEO vs SEO explained with data on how AI answers cite pages, plus a checklist for finding which discipline your site is missing.
Find the gap between search rankings and AI citations.
01AI search and GEO
AI search and GEO visibility
How AI answer engines choose what to cite, and what to change on a site to get cited: GEO, AEO, entity and schema work, measured against real search demand.
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7 min read
Answer engine optimization: what it is and what to check
Answer engine optimization makes a passage easy for an AI engine to pick as the answer. What it covers, what Google says you control, what you can measure.
Answer engine optimization makes a passage easy for an AI engine to pick as the answer. What it covers, what Google says you control, what you can measure.
8 min read
llms.txt: what the file does and who reads it
llms.txt is a curated markdown file read on demand, not a ranking or crawl-control file. See what Google and Ahrefs data say, and check your logs.
What the file does, what it cannot do, and what to check.
8 min read
AI visibility: what it is and how to measure it
AI visibility is whether a brand appears in AI-generated answers. A weekly prompt check scored against the IAB's four Ps beats waiting for a subscription.
Run a repeatable check of your brand in AI answers.
8 min read
Answer engine optimization tools: what the score hides
AEO tools promise one visibility score, but their own limitation pages say it hides more than it shows. Here is what to check by hand.
What a visibility score leaves for you to check.
10 min read
AI visibility tools: what they measure and miss
AI visibility tools sample differently and on different schedules, so scores vary by vendor. Here is what each measures and what still needs manual work.
Why vendors report different visibility scores.
9 min read
Entity SEO: how a business becomes machine-readable
Entity SEO is the identity work, Organization schema, sameAs, Wikidata, that lets Google and AI models resolve who a business is.
Make your business identity easier to resolve.
10 min read
LLM SEO: how a model decides what to cite
LLM SEO explained as three separate mechanisms, retrieval, chunking, and citation, each governed by a documented signal an operator can change.
Separate retrieval, chunking and citation decisions.
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AI search and GEO
AI SEO services led by Rob Garner. Improve source pages, review entities and technical access, and track mentions and citations on agreed AI services.
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