9 min read
Local SEO: the week-to-week work behind the local pack
What local SEO actually includes: five weekly workstreams, what decides program cost, and the ranking factors that decide the local pack.
Rob Garner · Search & content strategy
02Local search
Local search and Google Business Profile
Local search for practices and multi-location businesses: Google Business Profile, citations, reviews and the local pack, and the weekly work each one takes.
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Pillar
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Notes
05 Notes
8 min read
How to get more Google reviews and answer the bad ones
A weekly routine for how to get more Google reviews inside Google's rules: ask every customer, never gate or pay, and reply to negatives in public.
Rob Garner · Search & content strategy
9 min read
Multi location SEO without duplicate content
Multi location SEO has no duplicate content penalty, but templated city pages risk doorway abuse. How many pages to keep and what proof each needs.
Rob Garner · Search & content strategy
8 min read
Healthcare SEO agency: what to ask before hiring
Five questions to ask before hiring a healthcare SEO agency: who owns the Google Business Profile, HIPAA review policy, clinical sign-off, and the BAA.
Rob Garner · Search & content strategy
9 min read
Google Business Profile optimization, month by month
A month-by-month Google Business Profile optimization calendar: what to touch weekly, monthly, and quarterly, sourced from Google's own documentation.
Rob Garner · Search & content strategy
7 min read
Local citations and NAP consistency: what still counts
Local citations still influence rankings and AI search visibility, but accuracy on a handful of listings now matters more than volume.
Rob Garner · Search & content strategy
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SEO and local search
Local SEO services for multi-location and national brands: Google Business Profile, citations, reviews, useful pages, and reporting led by Rob Garner.
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Search & content strategy
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