10 min read
What a content marketing agency actually produces
A content marketing agency bundles strategy, production, AI-visibility work and distribution, and now must prove AI actually improves performance.
Rob Garner · Search & content strategy
04Content production
Content and media production
Writing, podcast and social production as a running program: briefs, calendars, publishing, and the owned media properties a business builds for itself.
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Pillar
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Notes
04 Notes
8 min read
A content calendar that starts from one weekly recording
Plan a content calendar backwards from one weekly recording: a dated cut for each channel, a lead time per platform, and a named review before scheduling.
Rob Garner · Search & content strategy
9 min read
An editorial calendar built for an owned media property
An editorial calendar for an owned media property has to survive a pre-audience phase and carry the brand, not just the schedule.
Rob Garner · Search & content strategy
7 min read
Podcast production services: the weekly pipeline
Podcast production services span five stages, pre-production to repurposing, and the RSS feed rules and time budget most vendor pitches skip.
Rob Garner · Search & content strategy
10 min read
Content briefs a writer can actually use
A content brief template that locks search intent, internal links, entities and schema before a writer starts, sourced to primary documents.
Rob Garner · Search & content strategy
03
Related service
Work with us
SEO content writing and media production
SEO content writing services: research, briefs, articles, service pages and editorial review, with podcast and social production connected to one plan.
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Byline
Search & content strategy
Working together