10 min read
Technical SEO: what the work actually covers
Technical SEO splits into distinct workstreams, from audits and canonicals to Core Web Vitals and migrations, per Google's own docs.
Rob Garner · Search & content strategy
03Technical SEO
Technical SEO, redesigns and migrations
The technical half of an SEO program: crawling, indexing, canonicals, page speed, and the redesign and migration work where existing rankings are won or lost.
01
Pillar
02
Notes
05 Notes
9 min read
A technical SEO audit checklist for a live site
A technical SEO audit checklist in dependency order: reach, index, canonical choice, render, speed. Each step names the Google report that answers it.
Rob Garner · Search & content strategy
9 min read
Core Web Vitals Optimization That Survives a Launch
Core Web Vitals optimization fails most after a redesign ships. The ownership split, pre-launch test, and monitoring window that catch it.
Rob Garner · Search & content strategy
9 min read
What to ask a web design agency about search
What a web design agency and a search strategist owe each other before signing, grounded in Google's hiring guidance and Search Console access rules.
Louie Valkhof · Brand strategy & design
9 min read
Canonical tags: when to use one and when not to
Canonical tags are a hint Google can override, not a command. Four cases where they work, three where they backfire, and how to check Search Console.
Rob Garner · Search & content strategy
10 min read
An SEO migration checklist for launch week
A launch-week SEO migration checklist by category, each step assigned an owner and a sign-off gate, drawn from Google's own protocols.
Rob Garner · Search & content strategy
03
Related service
Work with us
Technical SEO and website migration
Technical SEO services for crawling, indexing, site structure and performance. Migration planning, redirect mapping and launch checks led by Rob Garner.
04
Byline
Search & content strategy
Working together