WorkHacker

The WorkHacker Podcast · 2025-09-19

The Web as a Living Corpus: How Google’s Battle With Search Optimizers Contributed to Today's AI

This archive includes live recordings and synthetic versions of Rob Garner's own voice. This episode's narration method has not been verified. Rob explains the production method.

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Episode notes

When Google launched in 1998, it wasn’t the first search engine. But the real revolution wasn’t just Google’s algorithmic design - it was what happened next. The web became a living corpus. That dynamic interplay with content developers created a feedback loop unlike anything the digital world had seen before. Visit us at www.workhacker.com to learn more about WorkHacker Digital.

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Rob Garner
Rob GarnerSearch and strategy
Portrait of Lam Hoang
Lam HoangSystems and engineering

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