Make room for growth.

Find your monthly budget for search, content and podcasting, starting with your business.

Free to use. No email. Your numbers stay in this tab.

What kind of business do you run?

Know your numbers?

Your business

A sourced starting point you can edit. No industry is required when you use your own numbers.

What are you planning for?

Growing companyEnterpriseExecutive or founder

Choose whose visibility you are planning: a company, a wider organization or an individual. You choose a specific program after setting your budget.

Your numbers

Start with these four numbers. Adjust any starting point to match your business. Calculation method and limits

Monthly revenue

Monthly sales after tax and pass-through costs.

USD

Source 86

Slider scale

Changes the slider scale only. Your monthly number stays yours.

Total marketing share

The share of revenue you can put into all marketing.

Source 86

Marketing committed elsewhere

Monthly marketing costs you already have committed.

USD

Share available for this program

The remaining share for search, content and podcasting.

Available setup budget

Available funding for separate setup. It is not added to your monthly allocation.

USD

Current program spend

Optional comparable search, content and podcast spend. Already included in your budget, not added again.

USD

Your budget

Not set yet

Your planning budget for search, content and podcasting, after existing marketing commitments.

Your monthly marketing mix

Add revenue, marketing share, commitments and program share to draw your budget split.

Total monthly marketing budget: $1,575

What could this fund?

Match the work to your needs first. Your allocation checks affordability; it never chooses a program for you.

Choose who the program is for to see its starting price.

Physical therapy and chiropractic starting points draw on 17 sources. This is a planning budget, not a quote or forecast.

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What the optional economics allow

Optional economics still needed: Repeat payment, Acquisition share, Acquisition recovery window. Your budget above is still available.

The limit is the share of collected payments that funds acquisition; the rest funds overhead and profit. Why: full calculation notes

Optional acquisition worksheet

These inputs constrain acquisition planning. Incomplete economics never block your budget. How each limit is calculated

Customer payment model

First customer payment

Use the retained first payment, not transaction value, assets managed, an annualized contract or compensation awarded.

USD

Source 85

Repeat payment

Use actual repeat fees. Introductory and ongoing prices can differ; count only retained payments.

USD

Payments per year

Assumes evenly spaced payments collected at the end of each period, including the first. Do not count treatments included in a package.

payments/year

Source 89

Relationship horizon

A planning horizon, not a retention promise. A complete project or matter is counted once.

years

Source 89

Gross contribution margin

After direct delivery costs, including owner delivery labor. Overhead and acquisition still need funding.

Source 85

Acquisition share

Your acquisition allowance from gross contribution. The rest funds overhead and profit.

Acquisition recovery window

Only complete payment periods fund acquisition. Monthly payments start after month one; a 1.5-month window counts one payment.

months

Enquiry to attended meeting

Of genuine enquiries, how many attend a consultation or qualified meeting? Bookings and SQLs are different stages.

Source 51

Meeting to customer

Of attended meetings, how many become paying customers? Use matching channel and cohort data.

New customer goal

Your monthly new-customer target for this program, not a prediction.

customers/month

Behind the numbers

Published spending ranges

Physical therapy and chiropractic

Total marketing share

Planning assumption · percent of revenue

Rounded scenario. Chiro survey mean advertising USD13,540 divided by mean collections USD450,425 = 3.01%, a ratio of means. Canada advertising ratios about 2.32% chiro and 1.79% therapist group, estimates quality E. No combined full-marketing-budget mean established.

Source 86 Source 87 Source 88

Population and limits

SEO supplier fees

$1,500.00

Published input · USD/month

TM Blast publishes this one-location chiropractic local SEO fee including website/Maps work and reporting. US denomination inferred from New York offering. Single vendor offer, not PT-wide mean or actual spending. Canada Create publishes chiropractic SEO from CAD1,500/month.

Source 91 Source 92

Population and limits

Supplier menus are asking prices, not market averages or WorkHacker quotes. Podcast production and media are excluded unless the source says otherwise. A related citation does not turn a planning assumption into measured evidence.

Clinics and health systems industry guide

Revenue × marketing share, less existing commitments, then your program share. Setup is separate. This is a planning allocation, not a forecast. How the calculation works

Compare 21 business types; view research sources: 207 records, checked 12 October 2026.

Questions about the numbers

Is this a quote?

No. This is an editable planning worksheet. We agree delivery, setup, term, existing systems and responsibilities before quoting. Budget fit cannot determine the scope of a program.

Does it predict customers?

No. The customer goal is your input. Acquisition limits show what your chosen contribution margin and collection window can support. They do not predict enquiries, rankings, AI citations, podcast listeners or sales.

Why are some inputs assumptions?

Published evidence can use a different population, fee definition or funnel stage. An assumption is an editable scenario for that gap. A related citation does not turn it into measured evidence. Range midpoints are for planning, not industry averages.

What does the budget include?

Your marketing envelope covers the costs included in your chosen marketing-share definition. Subtract commitments you will keep, then allocate a share to search, content and podcasting together. Program fees and selected extras use that allocation; setup is separate. Hosting, usage, media, travel and other scoped exclusions still need funding.

Why are some conversion figures blank?

Booked appointments, attended meetings, qualified leads and SQLs have different denominators. A rate for one stage cannot stand in for another. Enter your own attended-stage data. Ecommerce checkout completion counts orders; acquisition needs a separate new-customers-per-session rate.

What happens to my entries?

They stay in this page's memory and clear when you refresh. Financial values are never put in URLs, storage, analytics events, booking links or emails. Only a validated business-type ID can appear in the query string. Copy these assumptions works locally, after you click.

Can an executive use it?

Yes. Choose Executive or founder and enter a monthly program budget plus a separate setup budget. Industry is optional editorial context. This path skips company revenue, customer targets and acquisition calculations.