The WorkHacker Podcast · 2025-09-16
GEO, AIO, or AEO - No Matter the Name, Those Who Coined SEO in the 90s Deserve the Credit
This archive includes live recordings and synthetic versions of Rob Garner's own voice. This episode's narration method has not been verified. Rob explains the production method.
Episode notes
In this episode, Rob will discuss the etymology of the term "SEO," specifically on the linguistics of the word "optimization," and how it plays in the naming for AI related strategies and visibility. Bruce Clay, Leland Harden, Bob Heyman, and Viktor Grant are quoted in this podcast. Learn about the history of the term "SEO," an interesting story you might not have heard about how it came to be.
Listen on
If this episode has you wondering what a show for your own business would cover, start from the ideas we have sketched by industry. Browse podcast ideas for your industry
