The WorkHacker Podcast · 2025-09-17
Reframing SEO: Why "Training" Search Engines Is the New Game in the Age of AI
This archive includes live recordings and synthetic versions of Rob Garner's own voice. This episode's narration method has not been verified. Rob explains the production method.
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Episode notes
In this episode, Rob Garner explores SEO within the lens of AI and LLMs, and posits that SEOs have been human intermediaries between content and AI all along. If you think about it - search engines are generative in the sense that they provide lists on the fly. And search engines check all the boxes as early examples of artifical intelligence.
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