Look at the work.
Follow the thinking.

Our client case studies are not published yet. In the meantime, you can inspect our own planning and the published thinking behind our approach.

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Public work.
Clear provenance.

These are our own materials and publication record, not client results. Start with the question, then see how the work is planned.

Business Podcasting show cover, produced by WorkHacker

A show with a purpose.

Our launch plan / 8 October 2026

How do you start a podcast for your business?

The decision: answer the business question first. Voice, length, video, naming and getting found each get their own episode.

The planned output: Release 1 and a written companion answering the same question.

Inspect the research and plan

The plan was recorded on 8 October 2026, before release. The launch steps stay in the plan.

Lam-hosted episodes: Narrated by a synthetic version of Lam Hoang's own voice. Rob-hosted episodes: Narrated by a synthetic version of Rob Garner's own voice. Research and scripts pass human review before production. Every episode includes an on-air production-method disclosure.

Rob Garner's Search and Social book, published by Wiley

Judgment you can read.

Rob's books and publication record show his thinking over time. Follow the original bylines, from search and social to the questions AI search raises now.

Explore the publication record

Rob GarnerSearch and strategy

Portrait of Lam Hoang — Lam HoangSystems and engineering

Bring us a question worth answering.

Bring the page, process or publishing idea. We'll work out the first useful step together.

Get a Free Search Check info@workhacker.com

Look at the work.Follow the thinking.

Public work.Clear provenance.

A show with a purpose.

Judgment you can read.

Bring us a question worth answering.

Look at the work.
Follow the thinking.

Public work.
Clear provenance.